Business models that generate recurring
发表于 ： 2023-09-09 17:34:28
revenue based on subscription plans are not new to the market. Despite being an old concept, subscription clubs have benefited from the advances brought by the digital economy era and are growing every day. In Brazil, there are more than 4 thousand companies adhering to the trend , in a market that in generated more than R$1 billion per year and grew 18% in . Data from Betalabs, a technology company specializing in e-commerce, shows that the segment should reach 75% of companies by . With a scale boosted by the internet and a model that can adapt to online and offline products, subscription clubs are becoming increasingly accessible to digital entrepreneurs. Furthermore, they have an interesting customer loyalty strategy based on the creation of a community interested in the same topic. In this article, learn everything you need to know to create your own recurrence-based digital content business. Let's go?
What is a subscription club? First Phone Number List of all, it is important to define the concept of a subscription club. In short, it is a business model where the customer pays to receive products or services on a recurring basis. We have been accessing some services in a recurring subscription format for years, such as cable television plans, telephone plans and even newspaper subscriptions. However, subscription clubs act differently, forming a community and, in fact, investing in forming a club of people interested in that topic. In general, the same items are made available every month to people who have signed up for that subscription. While with services, you pay to enjoy the benefits of a platform or have your favorite channels on your TV. Subscription clubs can also be adapted for both physical and digital products – and even merge both. And why is it a very attractive business model? Any digital entrepreneur or company that chooses to create a subscription club will have a source of recurring revenue. As it is a project less impacted by seasonality, it allows for greater predictability.
Plus, subscription clubs are a great way to build customer loyalty. By allowing greater engagement with the brand, you will be able to have an even greater Lifetime Value – that is, this person's average ticket while they are a customer will grow even more. Consequently, the Return on Investment (ROI) will also increase. Main characteristics of subscription clubs We have already mentioned the differences between subscription clubs and subscription services. There are also other characteristics that mark this service. Below, you can check a list of them all – whether for businesses with physical products or digital content: recurring payments As previously stated, the subscription club is a business model based on recurring payments. In other words, the service is automatically charged to the customer's credit card via automatic debit to the account associated with the platform. But what defines the frequency of these charges? Generally, the subscription is renewed monthly, although some offer different prices for monthly, semi-annual and even annual plans – the most common is that the price for long periods is discounted.
What is a subscription club? First Phone Number List of all, it is important to define the concept of a subscription club. In short, it is a business model where the customer pays to receive products or services on a recurring basis. We have been accessing some services in a recurring subscription format for years, such as cable television plans, telephone plans and even newspaper subscriptions. However, subscription clubs act differently, forming a community and, in fact, investing in forming a club of people interested in that topic. In general, the same items are made available every month to people who have signed up for that subscription. While with services, you pay to enjoy the benefits of a platform or have your favorite channels on your TV. Subscription clubs can also be adapted for both physical and digital products – and even merge both. And why is it a very attractive business model? Any digital entrepreneur or company that chooses to create a subscription club will have a source of recurring revenue. As it is a project less impacted by seasonality, it allows for greater predictability.
Plus, subscription clubs are a great way to build customer loyalty. By allowing greater engagement with the brand, you will be able to have an even greater Lifetime Value – that is, this person's average ticket while they are a customer will grow even more. Consequently, the Return on Investment (ROI) will also increase. Main characteristics of subscription clubs We have already mentioned the differences between subscription clubs and subscription services. There are also other characteristics that mark this service. Below, you can check a list of them all – whether for businesses with physical products or digital content: recurring payments As previously stated, the subscription club is a business model based on recurring payments. In other words, the service is automatically charged to the customer's credit card via automatic debit to the account associated with the platform. But what defines the frequency of these charges? Generally, the subscription is renewed monthly, although some offer different prices for monthly, semi-annual and even annual plans – the most common is that the price for long periods is discounted.