The Role of Content in Mobile Number List Inbound Marketing

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Depending on the audience to mobile number list you direct your content, we can find two different types of content maps : B2B: when your potential clients are other companies, the purchase processes are usually longer and more complex. In this case, you will need more content to convince (in phase two of the purchase process, Consideration). B2C: if your business is aimed at the final consumer, you must understand what FUD (fears, uncertainties, doubts) the user has and prepare the content accordingly. If it is an impulse purchase, for example, you can create more content related to the decision phase. In sectors linked to hobbies (for example, make-up, food, motor vehicles working on the awareness phase with content not related to the purchase can help you work on your position as an expert in the market. What content formats are included in mobile number list mapping? Depending on your buyer persona and their preferences in the consumption of information, you can bet on including some formats or others in your content map.

Some of the most common formats, ordered from the most mobile number list in the Awareness phase to those of the Decision phase, are: Posts : are the articles for the blog. They are ideal for the Awareness phase because, if they are well optimized for SEO, they rank very well and get more visitors to your website. In addition, most users value and consume them. Ebooks or guides : they are downloadable mobile number list content that gives us added value, an extended version of a post, and is normally delivered in exchange for entering certain information in a form. Quiz or surveys : they are tests for the user to participate and interact more with your page, and if you allow the results to be shared, this will reach more audiences and have a lot of potential for viralization. Videos : For those who prefer to consume information in a visual format, this type of mobile number list is perfect for creating tutorials and other types of educational or explanatory material. Infographics: it is another more visual way of sharing data and information, since its compact format allows it to be easily shared and go viral.



Checklists: they are lists in which one can mobile number list tasks, ideal for simplifying processes. Webinars: these are online sessions, live or recorded, in which an expert gives a kind of class on a specific topic. Success stories and testimonials : typical of the Consideration phase, these are formats in which a customer shares their purchase process and their subsequent decision, and expresses how happy they are to have made this decision. Comparisons : it is a very useful formula to compare products, services, tools, etc. and save a lot of research work for the user. It is usually offered in a downloadable guide or on an open page, where it is essential to be objective and use easily verifiable criteria so that the user can assess which is the best solution for him. Demos, trials and consultancies : typical of the Decision phase, these formats allow the V to get to know the product better through demonstrations, free trials or specific consultancies. FAQ: Finally, the frequently asked questions pages are also a fundamental element of the